Digital Design

What are UX and UI?

Posted on by Tony Parsons Design & Marketing
what is ux and ui?

User Experience (UX) and User Interface (UI) are not the same things; What’s the difference?

Creating a product that people will enjoy to use uses both UX and UI. There’s no point having a great looking website if it takes ages to load, find something or to do something without clicking on lots of buttons and searching through endless screens.

UX (User EXPERIENCE) Designers

User experience is the overall experience a user has with a company’s products or services. Is the user flow smooth, seamless, and intuitive, or is it confusing and clumsy? Does the button colour and position encourage people to click, or make them hesitate?

UX design mainly involves research to understand things like customer pain points, potential market gaps, and competitor analysis.

UI (User INTERFACE) Designers

UI design creates an interface’s look and feel. UI focuses on a product’s aesthetic aspects — colour palettes, button styles, animation, graphics, typography, diagrams, widgets, and many other elements to make the websites, applications, plugins, themes, etc. look neat and clean while still being intuitively functional to the user. 

UX Designer

  • Interaction
  • Charts the user pathway
  • Plans information architecture
  • Researches and creates wireframes and test sites

UI Designer

  • Visual Design 
  • Chooses styles – colours and typography
  • Plans the look of the website or App
  • Expert in mock-ups graphics and layouts

What makes us different?

We have worked with the same marketers, developers and designers for decades, and work seamlessly together. We do not put your content into a generic template: we combine our expertise to bring your brand to life and create results.

Our highly skilled team work with you and your marketing team and are able to create the very best design and development for websites and Apps that work.  If you have a project in mind or you’re looking for a quotation, please do get in touch with us.