Digital Design

Need a New Website Design or Refresh?

Posted on by Tony Parsons Design & Marketing
Best website design company for new website and website upgrade

Do you need a New Website / redesign or just a refresh?

In 2023 it’s rare to come across a business that does not already have a website, so an easy way to stand out from your competitors is to invest in a quality bespoke website design.

The way your business is perceived will have a massive impact on your success and helps you to build trust and loyalty with new and your existing customers.

You don’t have a clear ‘digital strategy’

Depending on exactly what you need Your digital strategy might be made up of:

  • Regular social media posts on your business’s Instagram/Facebook?LinkedIn pages, sharing new products or case studies to encourage engagement and sharing among your followers.
  • Creation of videos on your YouTube channel and website to show new and existing products, services and case studies.
  • Publishing high-value articles in the blog on your website to encourage sharing, and distribution, resulting in gaining more traffic to your website.
  • Weekly, monthly or quarterly email eNewsletters to your customer list informing them of special offers and recycling content you’ve posted on your website or other social media posts.

As you can see, it’s mostly all about content creation and distribution on different channels. All your digital activities should point people back to your website, which is finely tuned and professional in its appearance and will convert those visitors into customers. Take a look Graphic Design work by Tony Parsons.

The design of your website is outdated

A well-designed website allows users to gain useful information, understand what you have to offer, and build a relationship with your company.

If your website design hasn’t been updated in the last year, then it’s safe to say it might be looking a little old-fashioned and is not doing you any favours.

It’s not just good looks that are important, the best website design and development will make your site as beautiful as it is functional and easy to use.

Is Your Website Responsive?

A website might not look great on a desktop computer or laptop but not right on a mobile, or tablet so the design can be created to look good however you view the website. Have you noticed that some websites look tiny on a phone screen? These are probably not optimised as responsive websites.

What is Responsive web design?

(RWD) is a web development approach that creates dynamic changes to the appearance of the website, depending on the screen size and the orientation of the device being used to view it.

Your website is not getting enough traffic from Google

We’re often asked to help boost/promote and refine websites that have been pre-built by other companies as the customer can’t find them on Google searches. Your website needs to be able to be found organically on Google so that you have a constant stream of potential customers visiting it and it is easier for existing customers to find you. We work methodically to create websites with content and changes made to make them more visible and search engine friendly. There is a balance between communication with search engines and readability to people. SEO stands for Search Engine Optimisation and is the process of optimising your website to get organic, un-paid, traffic from the search engine results page.

Updating or adding content is difficult

If your website was created a few years ago it might not be using a database-driven CMS Content Managed System. Now that Google rewards websites with content regularly added and updated so it’s worth investing in a CMS website. We can provide access privileges to parts of a website, blog or news section to make it easier to add content without complicated coding. We can build the website that can use a system that looks similar and familiar to a regular text editor.

Why should you invest in your website?

If your current website isn’t converting leads, getting enough traffic, or looking good? Even the speed of loading pages is essential as people will not want to wait and might look elsewhere. All the pages and images are optimised for a faster opening which is an important factor in how your website is ranked on Google.

Some people are too shy to promote their websites

Often customers tell us that they have a website, but it’s either embarrassing, out of date or not working. You should feel great about having a website that promotes your business, products and/or services.

A website is like a shopfront that should be accessible at any hour on any day of the year. Your website does not have to be pushy for sales it can be informative and enhance your company brand/image and values. Your website should be an amazing marketing tool to promote your business.

Improve your website design and user experience

Website visitors who can easily navigate through your site will find what they are looking for faster and more likely to spend longer viewing your website. We like to work with you and understand what your business needs so we can maximise your website’s effectiveness.

You might need new functionality to help grow your business

We have created bespoke forms to help people get instant quotes generated from databases, through to asking about services and even uploading information and images to websites. We can and have created bespoke website development solutions – if you can imagine how you would like something to work, please let us know and we can work out a solution together. We do not like to baffle people with technical language unless they want to hear it. It is important to make the complicated look simple and work as you would expect it to.

Why choose us for your website design and development?

We are passionate about how your website looks and works, a good looking website is pointless unless it works technically and how the user expects it to. 

We’re an experienced, established and trusted team with over 20 years history of providing website design, web development. We create graphics, layouts, and pages for websites and Apps.

Our strong focus on creative website design and the user experience, coupled with on-going support, has led to us designing websites for a wide range of clients across the UK and some worldwide.