PepsiCo & Walkers Snack Foods

Case Study:  Elevating PepsiCo & Walkers Snack Foods in the FMCG Sector

Client Overview

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion net revenue in 2024 (global), driven by a complementary beverage and convenient foods portfolio that in the UK includes Walkers, Doritos, Pepsi MAX, Quaker and Pipers. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

The first UK Meal Deal for Walkers Pepsico

Solutions used include:

  • Pitch Development

  • Point of Sale (POS)

  • Design

  • Competitions & Incentives

  • In-Store Promotions

Wakers Pepsico Graphic Design Agency
Walkers Pepsico FMCG graphic design and marketing agency

Challenge

PepsiCo and Walkers Snack Foods needed to strengthen their market presence and increase product penetration across high street retailers and food service outlets. With an extensive portfolio of snack and beverage products, the goal was to create compelling promotions, secure key partnerships, and drive customer engagement through innovative marketing initiatives.

Actions & Solutions

Working at a director level, Tony Parsons and Team played a pivotal role in crafting winning pitches and executing high-impact promotional campaigns. Key initiatives included:

  • Pitch Development: Supported high-level presentations, helping PepsiCo and Walkers secure strategic deals with McDonald’s, Boots, KFC, and Greggs, among others.
  • Point of Sale (POS) & Retail Promotions: Designed engaging in-store displays and promotional materials that enhanced brand visibility and influenced purchasing decisions.
  • Competitions & Incentives: Created compelling incentive-driven campaigns to boost consumer interaction and brand loyalty.
  • Meal Deal Innovations: Contributed to the development of some of the first Meal Deals in the UK, strategically pairing PepsiCo and Walkers products with leading food retailers to increase multi-product sales.

Results

  • Successfully helped PepsiCo and Walkers gain significant shelf space and product integration in major high street outlets.
  • Increased brand engagement and customer loyalty through creative in-store promotions and incentives.
  • Strengthened long-term partnerships with key food service and retail brands, ensuring sustained growth in the competitive FMCG sector.
  • Contributed to the evolution of value-driven consumer offers, influencing purchasing habits and boosting sales volume.

Through strategic design and marketing solutions, Tony Parsons played an instrumental role in positioning PepsiCo and Walkers as dominant players in the UK high street food and beverage sector.