CLIENTS
Blog – ThinkingLand Rover Military Sales
Over a decade of collaboration, we propelled Jaguar Land Rover’s Military and Specialist Dealership Sales by blending creative strategy with high-impact visuals and messaging. Our journey evolved from classic print ads to comprehensive digital campaigns, reaching members of H.M. Forces Army, Royal Navy & Marines, Royal Air Force plus Ministry of Defence. Also assisting with Tax-Free, Export and Blue Light communities.
Targeted Marketing and Advertising Campaigns
Driving prospects to enquire, feeding the sales function.
ACTIONS
The client brief has been to drive awareness and lead generation for enquiries for new Jaguar and Land Rover vehicles. The requirement has been to ensure all activity is memorable, measurable and motivating to the target audience. Ultimately the objective has been to increase lead generation and as a result drive vehicle sales to achieve sales objectives for the division.
Solutions used include:
- Website Design and Development
- Advertising in specialist press
- Brand Development
- eNewsletters eDM
- Brochures, leaflets and mailers
- Signage, Posters and Billboards
- Website banner advertising campaigns
- Vehicle Livery
- Exhibitions, Stands and Banners
RESULTS
The creation of a new, structured and quality website covering both Jaguar and Land Rover brands, with strong and innovative product detailing – Driving prospects to enquire, feeding the sales function.
We also supported the creation and broadcast of an eNewsletter to target database – significantly increase the awareness of Marshall Military Sales to the military community. These eNewsletters have consistently performed well above industry standards for Open Rates, CTR and which has resulted in positive lead generation and continued sales growth.
Exclusive Digital Experiences
Crafted visually immersive and user-friendly web experiences tailored for Jaguar Land Rover’s Military Sales, emphasising exclusive offers and streamlined purchasing. Enhanced brand credibility through UX-focused design that reflects the unique needs and interests of military and specialist communities
Banners, Leaflets, Adverts, and Flyers
Designed impactful banners, leaflets, and flyers that drive engagement by presenting clear benefits and savings for military and specialist clients. Each piece maximises message clarity and brand identity, appealing directly to our target demographic through compelling visual storytelling.
Eye-Catching Magazine Features and Branded Vehicle Livery
Elevated brand visibility through custom magazine inserts and vehicle livery designs that turn heads. Magazine inserts were tailored to stand out in military and lifestyle publications, ensuring messages resonate and drive high conversion rates.
High-Impact Magazine Adverts with Clear Benefits
Pioneered a new format of magazine adverts by adding financial illustrations, discount information, and specific benefits. These adverts transformed static imagery into interactive, information-rich ads that successfully increased interest and inquiries for over a decade.
Interested in elevating your brand’s appeal within specialised audiences?
Contact us to explore how our proven strategies and adaptable creative solutions can deliver results for your unique customer base.
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