KENSINGTON AVENUE

Kensington Avenue Case Study: Building a Brand for Success

Kensington Avenue specialises in men’s and children’s suits, formal and casual wear and is the official Marc Darcy outlet for the Midlands. In addition to walk-ins, they take private bookings for weddings and other occasions and offer tailored alterations.

Project Overview:
Kensington Avenue approached us with a vision: to establish a strong presence in the retail sector by engaging landlords of high-profile shopping centres. To achieve this, they needed professional and cohesive branding and marketing materials that would set them apart from the competition and help secure prime retail locations for their first store.

CHALLENGES

Starting as a new player in the highly competitive retail industry, Kensington Avenue faced several challenges:

1. Establishing Brand Credibility:
   As a startup, it was crucial for Kensington Avenue to present a polished and professional image to gain the trust of shopping centre landlords.
2. Engaging Stakeholders:
   Creating effective communication tools that would capture the attention of landlords and demonstrate Kensington Avenue’s potential as a valuable tenant.
3. Securing a High-Profile Location:
   Without an established track record, Kensington Avenue needed strong branding and strategic marketing to secure its desired retail space.

Solutions used include:

• Branding
• Flipbook (and emailable PDF) Landlord Pack
• Social Media banners
• Stationery and communications

OUR SOLUTION

To address these challenges, we provided a comprehensive suite of branding and marketing materials tailored to Kensington Avenue’s needs:

1. Online Flipbook and PDF Landlord Pack:
   We designed an engaging online flipbook and a downloadable PDF version of a Landlord Pack. These materials showcased Kensington Avenue’s brand values, vision, and the unique benefits they could bring to a shopping centre. The interactive flipbook provided an immersive experience, while the PDF version ensured accessibility and easy sharing.
2. Business Stationery:
   To reinforce brand identity, we created a cohesive set of business stationery, including letterheads, email signatures, and business cards. These elements were designed with a consistent aesthetic, reflecting the brand’s professional and modern image.
3. Website Holding Page:
   Recognising the importance of an online presence, we set up a holding page for Kensington Avenue’s website. This page served as a digital business card, providing essential information about the company and creating anticipation for the full website launch. The holding page was a vital tool in establishing online credibility and presence.

Results:
Our strategic branding efforts and marketing materials played a crucial role in helping Kensington Avenue achieve its initial goals. With the polished and professional brand image we crafted, Kensington Avenue successfully secured a high-profile location in a prominent shopping centre, providing a solid foundation for growth. Kensington Avenue have gained a premium location for the first store in The Mailbox Birmingham. Mailbox is home to premium designer labels, providing inspirational retail therapy, as well as health and well-being, medical and personal services.

The online flipbook and PDF Landlord Pack effectively engaged stakeholders, while the business stationery ensured consistent branding in all communications.

Looking Forward:
With a strong start, Kensington Avenue is well-positioned to expand into other shopping centres and continue building its brand presence in the retail industry.

Our ongoing partnership will support their growth, ensuring that their branding and marketing efforts evolve to meet the needs of an expanding business.

Testimonial:
“The branding and marketing materials Tony Parsons Design created for us were instrumental in helping us secure our first high-profile location. Their attention to detail and understanding of our needs made all the difference. We couldn’t have asked for a better start to our business journey.”— Kensington Avenue