JAGUAR Land ROVER Diplomatic & Embassy SALES

Diplomatic life is no sinecure for an embassy’s cars. They’re called on to cope with everything from fast, late-night runs to the airport to hours of city traffic. They must carry their VIP occupants in comfort and serenity, yet convey the prestige of the nation they represent without excessive ostentation. So it’s little surprise that Jaguar Land Rover vehicles should be the choice of many nations for diplomatic work.

ACTIONS

The client brief has been to raise the profile for Jaguar Land Rover to a discerning audience against entrenched competition. This market is difficult to penetrate, operating in a way which demands audience understanding and knowledge, creating communications that resonate and demand a response.

Solutions used include:

• Website creation
• Advertising in specialist press
• eNewsletters
• Brochures, leaflets and mailers
• Signage, Posters and Billboards
• Website banner advertising campaigns
• Exhibitions, Stands and Banners
• Events

RESULTS

The response covered the full marketing mix – Advertising both on and offline, eComms, brochures, literature, Events and Exhibitions.

This has significantly increased the awareness of Jaguar Land Rover brands to the Diplomatic community in the UK, which has resulted in positive lead generation and overall sales growth.