3M
3M UK
INNOVATION MAKING LIFE BETTER
3M is a diversified technology company serving customers and communities with innovative products and services. Each of their six businesses has earned leading global market positions.
3M is committed to actively contributing to sustainable development through environmental protection, social responsibility and economic progress.
Dealer Sales Programme
Branding, Advertising and direct mailing
ACTIONS
To create a dealer pack that communicates the benefits of the products and rebate programme in a fresh and easy-to-understand way. To build longer-term relationships with dealer partners. Promote products and help growth.
Solutions used include:
- New branding
- Advertising
- Brochures, leaflets and mailers
- Stationery
- Direct Mail
- Sales Incentives
- Banner Adverts
RESULTS
We created a visually strong and easy to understand dealer pack/brochure. This reflected on the brand and its core identity. This had updatable inserts so the shelf life of the brochure would last longer. The inserts were also personalised with offers for each customer.
As a direct result of this campaign, we met the client objectives, with a significant dealer sales achievement against the previous year.